Managing Business Expectations

Posted on: 29 September 2020

Today, doing business online is more important than ever. Whether you own a retail store with an online website or you run an online-only operation, you probably look forward to events where "hot" or highly coveted items will go up for sale. It could be a tech company coming out with a new phone or video game console or an apparel company putting out a limited edition shoe or clothing design. Whatever the reason, past experience has probably already shown you that your website can get slammed with traffic when one of these special items first debuts and goes on sale to the public. If you would like the experience your customers receive on your website to be as smooth as possible during these product launches, it might be time to get a queueing system installed on your website or online store.

Maintain Public Confidence in Your Business By Staying Online

A queueing system works by limiting the number of people that can actually get through to an order page on your actual website at one time. Say you decide to let 100 people onto your actual servers at a time while the rest will be offloaded onto a server provided by the company that runs the queuing system. As those 100 people complete their sales, the queuing system will then let another person and another one onto your actual website to complete their own order.

Doing your "hot ticket" items this way will ensure that your website is not slammed with too much traffic and will allow you to stay online, serving as many customers as possible. There will be no outages leading to upset customers because the queueing system will maintain control over the traffic.

Keep Bots and Re-Sellers at Bay

One of the reasons "hot ticket" items sell out so fast is that today there are more people than ever before that use bots or other tactics to try and buy multiple items all at once. A queuing system ensures that the bots can't all just get onto the site all at once and deplete your inventory.

Limit Unit Sales Per Customer in Order to Ensure More People Are Served

Even if you are not worried about professional re-sellers, you might be concerned about the limited amount of stock that you have on hand for an upcoming sale. You of course want as many customers as possible to have a positive experience. You can ensure this by allowing the queuing system to slow the process down and then allow only one unit at a time to be purchased. This will ensure that more customers get at least one item instead of someone snatching up multiple units all for themselves.

For more information about queuing systems, contact a company like nemo-q, inc.